Top 10 Global Destinations Trending for Americans in 2025

2. Lisbon, Portugal: Affordable Charm on the Rise

Lisbon’s appeal continues to grow among Americans, with its beautiful tiled streets and a thriving, budget-friendly food culture. Industry insiders note that Lisbon offers a uniquely walkable experience—neighborhoods brim with waterfront cafés, pastel-hued architecture, and the sounds of live Fado music drifting from nightspots. In 2025, the city steps up its festival scene and welcomes new direct flight routes from US hubs, making access easier than ever. Travelers seeking both savings and style will appreciate Lisbon’s thriving boutique hotel scene, which often comes at a gentler price than in many Western European capitals. Those working remotely flock here for the laid-back lifestyle and robust Wi-Fi, blending business and leisure with breathtaking views of the Tagus River. From bustling markets in Alfama to modern galleries in Bairro Alto, Lisbon strikes the perfect balance between classic charm and contemporary creativity. Experts suggest adding a riverfront festival or fresh-caught seafood dinner to your list—both are essentials in this rising star destination.