Top 10 Global Destinations Trending for Americans in 2025

6. Dubrovnik, Croatia: The Adriatic’s Rising Star

Dubrovnik’s profile is soaring in 2025, earning praise as a Mediterranean alternative that combines historic beauty with relaxed seaside vibes. Famed for its terracotta-roofed Old Town—now a UNESCO World Heritage site—Dubrovnik welcomes US travelers who seek fewer crowds than nearby hot spots. Local government investment has spurred a wave of boutique hotel openings and new ferry services, while cruise passengers bring fresh energy to the scenic harborfront. Visitors can stroll well-preserved medieval walls, taste Dalmatian seafood in waterfront tavernas, or paddle along the sunlit coastline. The city’s popularity grew in part thanks to its role in popular TV series, but today, its culinary and adventure offerings speak for themselves. Experts recommend setting aside time for both city exploration and outdoor adventures, making Dubrovnik a smart and scenic stop on any trending travel list.