10 Asian Food Adventures Drawing American Palates Eastward

2. Korean BBQ Craze

Korean BBQ is redefining how Americans experience eating out. The appeal goes well beyond sizzling marinated meats—guests become the chefs, grilling ingredients to their liking at the table. This shared, interactive meal has become a go-to for celebrations and groups, praised by regulars for encouraging laughter and connection over smoky grills. In cities like Los Angeles and New York, new Korean BBQ restaurants blend sleek, modern settings with centuries-old flavor profiles. Whether opting for unlimited platters or signature cuts, guests enjoy the thrill of pairing spicy kimchi and tangy sauces with melt-in-your-mouth bulgogi. The atmosphere is lively, social, and sometimes rowdy, making it a destination for both first-time adventurers and those seeking a taste of home. All-you-can-eat spots and premium venues continue to pop up nationwide, showing just how enthusiastically Americans have embraced the communal spirit of Korean BBQ.