New Discoveries: 11 European Cities Enticing US Travelers in 2025

3. Valencia, Spain: Mediterranean Innovation & Historic Flair

Valencia shines as both a historic marvel and a center of fresh Mediterranean creativity. In 2025, it takes center stage as the World Design Capital, a distinction driving new energy into its streets—from interactive exhibitions to dazzling public spaces. The city’s upgraded beaches and new investments in sustainable urban living make it especially appealing to US visitors seeking sun plus substance. Local food, highlighted by celebrated paella and innovative markets, has become a year-round draw. New or expanded seasonal flights from the US now make Valencia easier to reach. The city is recognized for ambitious green policies and a calendar packed with festivals, offering authentic Spanish culture without overwhelming crowds. Beyond the futuristic curves of the City of Arts and Sciences, historic quarters brim with tapas bars and artisan shops. Valencia’s rare blend of tradition and trendsetting design has made it an essential stop for Americans eager to experience Spain’s next big thing.