New Discoveries: 11 European Cities Enticing US Travelers in 2025

6. Bari, Italy: Adriatic Allure

On Italy's sparkling Adriatic coast, Bari is welcoming a wave of American visitors in 2025. Recent growth in cruise departures and renewed interest from travel publications spotlight the city as a gateway to Southern Italy’s charm. The revitalized old town features winding alleys, ancient churches, and authentic trattorias, while the nearby seafront draws fans of local seafood and sunset strolls. Bari’s role as the hub for exploring the Puglia region—from cliffside villages to white-sand beaches—gives it special appeal for visitors looking to venture beyond tourist-heavy spots. US travelers are drawn by affordable luxury accommodations and a less hurried atmosphere. As a city balancing tradition and contemporary energy, Bari stands out as an outstanding base for discovery. 2025’s ongoing investments in visitor infrastructure ensure an even warmer welcome.