New Discoveries: 11 European Cities Enticing US Travelers in 2025

7. Ghent, Belgium: Canals, Culture, and Cool

Ghent is Belgium’s best-kept secret—until now. In 2025, it gains fresh prominence with expanded arts festivals, eco-friendly initiatives, and a thriving student community that breathes youthful energy into Gothic-era streets. Americans find reaching Ghent easy, with direct flights to Brussels followed by a quick train ride. The city’s canals, castle views, and buzzing co-working cafes set it apart for visitors who prize creativity with a touch of history. Ghent’s sustainability credentials continue to expand, offering green hotels, bike rentals, and charming urban gardens. Several US travel outlets now name Ghent as an “emerging must-see,” especially for those seeking artsy neighborhoods and local-centric experiences. From hands-on chocolate workshops to cozy wine bars, Ghent’s lively palette of attractions makes it a top pick for US travelers eager to experience Belgium beyond Bruges or Brussels.