New Discoveries: 11 European Cities Enticing US Travelers in 2025

9. Cluj-Napoca, Romania: Tech and Tradition Unite

Cluj-Napoca, often shortened to Cluj, makes a compelling case for American travelers. Romania’s second city is a dynamic hub where buzzing tech startups stand shoulder-to-shoulder with baroque squares and historic churches. 2025 sees Cluj gaining international acclaim for its music and film festivals—a lively, eclectic scene widely featured in US travel media. For value-focused travelers, Cluj offers excellent prices on dining and accommodation compared to Western Europe. Friendly locals, craft coffee shops, and a strong youth culture inject contagious energy into daily life. Many visitors note how easy it is to switch from exploring tech hubs by day to enjoying open-air concerts at night. As its profile grows in American guidebooks, Cluj-Napoca is recognized as a place where innovation and tradition blend for a truly memorable European visit.